Shumka Centre is inviting senior undergraduate students (3rd & 4th year) from the Faculty of Design + Dynamic Media to participate in Reimagining Reality: Designing Interactive XR for Physical Spaces–a day-long hackathon designed to explore the intersection of XR and branding on Saturday, January 25 on campus. 

Saturday, January 25 | 8:30 am – 7:00 pm
ECU C1220 PC Lab

Register Here*
Registration deadline extended to Thursday, January 23, 2025, 4PM.

In this immersive hackathon, you’ll design and pre-visualize digital brand activations for a scanned physical location in Vancouver. Working in teams, participants will use tools like Figma, Blender, and Unity 3D to conceptualize and visualize interactive experiences that engage audiences and elevate brand presence. With pre-scanned architectural spaces and prefabricated assets provided, students will focus on creativity, storytelling, and design innovation, crafting activations for industries like mass transit, clothing, recreation, hospitality, and cosmetics. 

You will work alongside peers, develop essential skills, and receive guidance from industry leaders from Vancouver’s top gaming and interactive studios alongside mentor, Edward Madojemu (BMA 2021). Experts from YumeBau and Blackbird Interactive (BBI) will judge projects and award prizes during the evening showcase. This is a unique opportunity to connect with industry leaders, gain hands-on experience, and build essential skills for your future in the creative tech industry.

Event Details

Mentor: Edward Madojemu,
Technical Art Director at Narractic Labs and Co-founder of Runtime Data
Technician: Sean Arden,
Basically Good Media Lab (BGML)
Industry Experts: YumeBau and Blackbird Interactive 

Perks: 

• Complimentary breakfast and lunch + light snacks in the evening 

• Winners will receive video games and collector’s edition 3D models from BBI, posters and other cool prizes! 

• This is a unique opportunity to connect with industry leaders, gain hands-on experience, and build essential skills for your future in the creative tech industry.
  

This event is a key initiative under the Shumka Centre’s Technology Pathways for Creative Futures Program, a collaboration with DigiBC and funded in partnership with the Business + Higher Education Roundtable and with support from the Government of Canada.

*Registration required as this event is limited to 20 seats (waitlist available). Seats will be reserved on a first-come, first-served basis. Priority is given to those who haven’t previously participated in the Shumka Centre’s Pathways Programs. See Registration Form for details.