Speaker, 2021, 2019, 2018, 2017, 2016
Amanda’s expertise in branding, marketing, and corporate innovation developed over more than 15 years experience driving business growth for clients in a range of sectors including technology, energy, retail, tourism, real estate, and automotive. She has a track record of creating highly effective platforms and experiences that are driven by consumer insight, with particular expertise in implementing emerging technology and media tools. Amanda has worked on a diverse range of projects, from the creation of marketing plans for disruptive companies to guiding new product launches, to market expansion, to integrated multinational campaigns.
Her clients include both category-creating startups such as 1QBit, and Fortune 500 companies such as Nordstrom, Volkswagen, and McDonald’s. Her passion projects include championing community engagement and advocacy programs for impact organizations such as Acumen, Gasland, and Vancouver Opera. A graduate of Singularity University’s Executive Program, Amanda is enamoured with technological progress. She applied this passion to develop DDB Canada’s internal innovation practice and start-up brand accelerator program, DDB Ignite. When Amanda is not advising clients and unearthing what drives us as humans, and what technology human’s drive, she can be found running the trails of Vancouver Island or cooking up new creations in her kitchen.