Sheyda Rashidi is an interdisciplinary designer and researcher whose practice is situated at the intersection of systemic design and behavioural change. Currently, her space of inquiry focuses on translating notions of symbiosis, mutualism and reciprocity in nature into Experience Design and Participatory Design. She aims to evoke a sense of wonder and gratitude for the environment, in people and enable them to see their prosperity in other humans’ and more-than-human’s prosperity. Much of her research centres around food and gardening as vectors for community relationships. In 2022, she began her collaboration, as a research assistant, with the Vancouver Economic Commission and the City of Vancouver on the Circular Food Innovation Lab project.
Research Assistant, Circular Food Innovation Lab, 2022