Faculty Lead, Shumka x Buffalo Buffalo

Siddhant Singh aka simplysid, is a digital product designer based in Vancouver, Canada with 5+ years of experience honed in UX and art direction. His expertise spans AI, SaaS, gamification, and micro-interactions, seamlessly integrated with storytelling, and strategy to create insight-driven solutions. As an interaction design sessional, he aims to translate industry insights into valuable knowledge for students to be ready for the real world while strengthening their values as innovators.